Accessing certain features, such as e-mail, private chat rooms, webcams, blogging, and a webzine, requires paid membership.
Adult Friend Finder has an affiliate program, whereby webmasters are compensated for referring users to the site.
According to the complaints filed, the company has a practice of continuing to bill customers even after they have cancelled their service.
Former employees of the company have claimed that this is their standard policy and not the result of errors.
The breach included 300 million Adult Friend Finder user accounts, including account data for 15 million accounts that had supposedly been "deleted".
In the United Kingdom, Channel Four investigated adult dating sites as part of its 2013 series Mating Season.
In October 2009, as part of an arrangement with The Kluger Agency, musician Flo Rida released a music video for his song "Touch Me" via Adult Friend Finder.
A representative of the agency stated that it was "always great to combine a very sexy high octane record with a very sexy brand.
We created an online profile for each of the top dating websites and spent over 30 hours comparing each site’s matching capabilities, search features and messaging tools.
We took personality tests, answered over 300 dating-related questions and downloaded apps for all the sites that offered them.
The site implemented these changes to encourage more women to the site and to broadcast to entertain members.