Having said all of that, online dating sites may be of benefit for some good reasons. For example, there are some individuals who may not otherwise have found partners had it not been for the services of the online dating industry (older individuals, those with mobility problems and those who may be socially phobic).
Therefore we must have some expectation or hope that this will indeed be the case, and furthermore (especially if we are paying for the service) that results will be immediate. People are experience goods: Improving online dating with virtual dates. It doesn't matter what 'dating' or chat site you use--absolutely no one is going to get a real date or real relationship through it.Consequently, the information which we gleam from an online profile gives us very little to go on in determining how someone may actually behave in real life. Matching does not work Despite the old maxim that opposites attract, the research evidence suggests otherwise, and we are more likely to become attracted to people who are similar to ourselves. (1996) Computer-mediated communication: Impersonal, interpersonal and hyperpersonal interaction. I) Several studies showing contraceptive pills users make different mate choices, on average, compared to non-users.If this is the case, it would seem a good idea to use a dating site which catered for our specific interests and demographic group (for instance, there are now sites catering for very specific groups, uk, Glutenfreesingles.com). "Only short-term but not long-term partner preferences tend to vary with the menstrual cycle" II) People often report partner preferences that are not compatible with their choices in real life.Therefore the best we can hope for is to be matched in terms of our interests. People are not what they seem There is now abundant evidence that people quite happily and readily misrepresent how they advertise themselves in online dating sites. The Online Dating Industry does not need a 10% improvement, a 50% improvement or a 100% improvement.For example Witty and Carr (2004) noted that people misrepresent characteristics such as their appearance, age, weight, socio-economic status and interests. It does need "a 100 times better improvement", not 100% better, 100X better == a big INNOVATION.Research has consistently shown that we like people more the more they disclose to us, and similarly we are more likely to like those to whom we disclose. Dating sites are in in for the money & no other reason. The problem is no one can or no one will verify they are really who they say they are when online.