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Blacker adds that the goal is to reach an audience demographic that he calls "Generation M," because they are mobile, multicultural and millennial.

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Text* loveis (capitalization does not matter) to 22522.Telemundo will distribute on a dedicated mobile site and will also push content out across Facebook, Instagram, Snapchat and You Tube.The network is looking for advertisers to sponsor weekly reward challenges during the series, which will be presented at Telemundo's May 15 upfront.At various points the men and women will each think they have the upper hand, but it will actually be the audience that votes for their favorite love story.Peter Blacker, executive vp digital media and emerging business at NBCUniversal Telemundo Enterprises, tells that a dating series presented a way for the company to tap into universal themes that would connect with audiences.If your situation is serious, we recommend calling or chatting first. Loveisrespect Text for Help Services are sponsored by Mary Kay Inc.

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