The number of Match Group paying users is constantly on the rise, having reached 2.6 million in the third quarter of 2015 in the United States alone.
It’s aimed at time-starved professionals, who due to busy work and social lives simply don’t have the time to date.
As of July 2015, some 12 percent of adults in the United States have dated on the internet, with men accounting for slightly more accounts than women.
Research also shows that 15 percent of American adults with some college experience had used online dating sites, more than adults with a high school diploma or less, while Americans with higher incomes tend to use online dating more than those with lower incomes.
Matchmaking is, in some cultures, a tradition as old as the world, sometimes seen as a ritual or sacred duty.
More modern version of matchmaking appeared especially in large cities, where, although many people live in proximity to one another, meeting suitable partners seems to be impossible.
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